Ballast Point’s first ever marketing campaign focused on their most popular beer: Sculpin IPA. There wasn’t much time, money, or an existing strategy. So Sculpin’s nearly perfect rating (97 out of 100) on the most trusted beer rating site became the foundation of the Not Perfect, but Close campaign.

Six spots filmed in one day starred real brewers to bring real credibility. The videos have tallied over 9 million YouTube views—two of them even aired during game 7 of the World Series. And most importantly, drinkers now know that Sculpin is one of the best IPAs on the shelf. While it’s not perfect, it’s pretty close.

Back to Top