BLEACH LIKE A BOSS
Splashy, unruly, liquid bleach hasn’t changed since its invention in 1930. Nearly a century later, Cloralen introduced the world’s first splash-free bleach gel. Bleach will never get the best of anyone again. In a world of white space, we created a bold, colorful integrated campaign on a scrappy budget, that encouraged consumers to Bleach Like a Boss.
To date, our OLVs have 1,200,000 views and counting.
To date, our OLVs have 1,200,000 views and counting.
![](https://cdn.myportfolio.com/55ad1ffd-997d-48ca-93bb-4efab307a172/a8ae3ed1-8aee-44d5-9d96-54cbd8bde512_rw_1200.jpg?h=4d78eacbc93581e6b2a1611dfe456f67)
![](https://cdn.myportfolio.com/55ad1ffd-997d-48ca-93bb-4efab307a172/a99434b4-b13a-4c73-ac1e-9e2732db0a92_rw_1200.png?h=fce50022571f848a89c80751bbd4b625)
![](https://cdn.myportfolio.com/55ad1ffd-997d-48ca-93bb-4efab307a172/f4c8ca19-09c4-452b-878b-8dff4451f049_rw_1200.jpg?h=b56aeb99c985852db132a549d8443408)
![](https://cdn.myportfolio.com/55ad1ffd-997d-48ca-93bb-4efab307a172/625c0876-6ec6-4a4c-ba13-d50f895414fc_rw_1920.png?h=73997c4785b89b39f6ba85aa14d69698)