BLEACH LIKE A BOSS
Splashy, unruly, liquid bleach hasn’t changed since its invention in 1930. Nearly a century later, Cloralen introduced the world’s first splash-free bleach gel. Bleach will never get the best of anyone again. In a world of white space, we created a bold, colorful integrated campaign on a scrappy budget, that encouraged consumers to Bleach Like a Boss.
To date, our OLVs have 1,200,000 views and counting.
To date, our OLVs have 1,200,000 views and counting.
