BLEACH LIKE A BOSS
Splashy, unruly, liquid bleach hasn’t changed since its invention in 1930. Nearly a century later, Cloralen introduced the world’s first splash-free bleach gel. Bleach will never get the best of anyone again. In a world of white space, we created a bold, colorful integrated campaign, that encouraged consumers to Bleach Like a Boss.

To date, our OLVs have 1,200,000 views and counting.
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