BRAND LAUNCH: ENJOY THE VIEW
We created a campaign to launch the first new product from Corona in almost 30 years. Corona Premier is a lower carb, lower calorie option for those that want to “Enjoy the View." Our campaign helped surpass first year sale's projections by 65%.
In the history of beer and beer advertising, one demographic had been completely ignored. These are the guys with a certain level of success that were stuck drinking the same light beers they drank in college. Enter Corona Premier, the only light beer brewed for those with higher standards. This spot called "Lake Effect" also set off a social spark.
