TV CAMPAIGN: EVERY THREAD COUNTS
Unlike most underwear marketing featuring men in their boxer briefs, we went a different direction. As the camera slowly zooms out we see a fully clothed Blake, modeling his Gildan underwear, under his jeans. We showed off the product folded up next to him on branded crates. Thankfully Blake was able to delivery our funny scripts with some star power and delightful comedic timing. He even stuck around to do a few fun social snippets for us, featured in the last reel.