YOU'RE CLOSER TO THE FARM THAN YOU THINK
In 2018 we helped Hillshire Farm® launch a new campaign. Each piece of creative illustrated how we all share farm values - hard work, dedication, and quality... and that in a way... We're all farmers.
The integrated campaign consisted of everything from bumpers to OLV, to print, broadcast and social. We used a double exposure technique throughout to illustrate the juxtaposition of farm life and consumer life. Below are a few highlights from the campaign.