YOU'RE CLOSER TO THE FARM THAN YOU THINK
In 2018 we helped Hillshire Farm® launch a new campaign. Each piece of creative illustrated how we all share farm values - hard work, dedication, and quality... and that in a way... We're all farmers.
The integrated campaign consisted of everything from bumpers to OLV, to print, broadcast and social. We used a double exposure technique throughout to illustrate the juxtaposition of farm life and consumer life. Below are a few highlights from the campaign.
![](https://cdn.myportfolio.com/55ad1ffd-997d-48ca-93bb-4efab307a172/8a1b18a8-6bda-45d5-8ea3-d873271e783f_rw_1200.png?h=b35b95d1497cd6ccb711afa4843b1e2a)
![](https://cdn.myportfolio.com/55ad1ffd-997d-48ca-93bb-4efab307a172/b0a159ad-fa65-4c58-b65f-ce81fa772aab_rw_1200.png?h=451f0fb26171012062d5391f3e68cf9c)