NATIONAL PLATFORM LAUNCH: BUT WAIT, THERE'S MARCO'S
In a world full of pizza giants, Marco's came to us as an underdog pizza brand. We soon learned that once people tried Marco's, they loved it. So we came up with a consumer strategy that would break people of their usual pizza. We gave the brand a new platform, a new look, a new sound, and after the launch Brand Awareness returned to high levels of 77%.
When it comes to pizza night, most consumers are on autopilot. They order the same thing from the same place and get the same pizza, like they have no choice. They're on Autopizza. But there is a better option. We just needed to remind people, But Wait There's Marco's.
