THE FIGHTING SPIRIT CAMPAIGN
In 2021, the Modelo campaign continued to pay tribute to the exceptional individuals who embody the Fighting Spirit. Modelo is brewed with the same passion found in these stories, and honors heroes from all walks of life. I worked on the brand from 2018, and watched it double in size. It is among the fastest-growing big brands in the beer business.
Here are a few highlights featuring Grammy award-winning musician Anderson .Paak, Two-Division UFC Champion Amanda Nunes, Chef Eduardo Perez, and 8-Time Medalist Swimmer Nathan Adrian.