360 CAMPAIGN: BREWED FOR THOSE WITH A FIGHTING SPIRIT
I worked on the brand for 3 years and watched it double in size. It is now one of the biggest beer brands in the country. In 2021, the Modelo campaign continued to pay tribute to the exceptional individuals who embody the Fighting Spirit. Modelo is brewed with the same passion found in these stories, and honors heroes from all walks of life.
Here are a few highlights from my time Modelo. I was fortunate to meet many inspiring people along the way - including Grammy award-winning musician Anderson .Paak, Two-Division UFC Champion Amanda Nunes, Chef Eduardo Perez, and 8-Time Medalist Swimmer Nathan Adrian.
