INTEGRATED BRAND ACT: THE FIGHTING CHANCE CONCERT SERIES
We had an existing partnership with grammy-award winner Anderson.Paak. We wondered what else we could drum up for him, what resulted was the The Fighting Chance Concert Series. Modelo teamed up with the International Rescue Committee, iHeartRadio, and Anderson .Paak to create the concert series. This sold out, multi-city concert helped refugees, immigrants and Americans in need get the Fighting Chance that they deserve. Below are a few select pieces from the integrated campaign.
