A FARMER'S ALMANAC OF SOCIAL MEDIA
How do you launch a National Peanut Board's Twitter handle? With a year's worth of pop culture predictions of course. The catch was, we pushed all the content out in one day from a peanut vendor's point of view, posting roughly every two minutes for 12 hours. This first-of-its-kind Social Almanac was a painstaking process that involved late nights, thousands of peanuts, 4 illustrators and exhausting photo shoots. But we learned a lot and had a shell of a good time while trying the impossible.
Scroll through to see some of the sample posts we came up with, including one that poked fun at Kim Kardashian and an eerie prediction about Matt Laer that came true.