CLEAN BRIGHT
We were given the task to help launch Pinalen Multipurpose Cleaner. The brand was all the rage in Mexico, but when it came time to a launch in the US, something had to change. We needed to give it life. We needed to bring a little color into it. We told a brand story by pulling key elements from the new colorful packaging and created a vibrant, consistent pattern for each scent. The result: the Clean Bright world of Pinalen. Our OLV called "Seamless Clean" was a colorful world filmed in just one shot.
Keep scrolling to see a behind the scenes video as well as social and digital extensions.
