SOCIAL ACTIVATION: #bakingwithsvedka
During the height of COVID, spending the holidays with the fam was tough, especially with grandma, and her usual delicious baked goodies. How did Svedka fix that? By letting us all spend the holidays with the OG, Baddiewinkle, the internet's Original Grandma. And the best part? She bakes her holiday cookies with Svedka! (Yes, you can bake with vodka). We wrote an original song for Baddie, and she killed it. As a result, our scrappy campaign made on a tight budget, (and in just a couple weeks) drove the brand to have 3X more engagement, 150MM impressions, and 20MM unique users. But best of all, Svedka flew off the virtual shelves on Drizly. Cheers.
AMPLIFICATION
We further amplified our #bakingwithsvedka campaign with a small army of other granfluencers, whom we invited to get in on our baking action. The result was a light-hearted and fun campaign at a time in 2020 when people needed a pick me up. We saw nothing but positive chatter online. As a result, Drizly sales of Svedka were up 205% since the previous December.
