NON PROFIT CAMPAIGN LAUNCH
Working with the Shelter Pet Project, we launched a series of humorous online videos and print ads to promote pet adoption. In this campaign, pets examined the eccentricities of their owners' daily habits and rituals, such as playing in a sandbox, putting away their dogs toys, or flirting with another dog owner. Hilarity ensued.
The message: A Person is the Best Thing to Happen to a Shelter Pet, Be that Person
This campaign won several awards including a Clio, and to date has collected millions of views, all from donated media. It was also featured in Adweek and Best Week Ever. The Print/Outdoor was featured in Communication Arts.
