A PERSON IS THE BEST THING TO HAPPEN TO A SHELTER PET. BE THAT PERSON.
Working with the Shelter Pet Project, we launched a series of humorous online videos and print ads to promote pet adoption. In this campaign, pets examined the eccentricities of their owners' daily habits and rituals, such as playing in a sandbox or flirting with another dog owner. Hilarity ensued.
This campaign won several awards including a Bronze Clio, and to date has collected more than 3,000,000 total online views, all from donated media. It was also featured in Adweek and Best Week Ever.
The Print/Outdoor was featured in Communication Arts.
This campaign won several awards including a Bronze Clio, and to date has collected more than 3,000,000 total online views, all from donated media. It was also featured in Adweek and Best Week Ever.
The Print/Outdoor was featured in Communication Arts.
